Boosting ROI with Automated Rules: Best Practices and Proven Strategies
June 21, 2023
In this article, we explore how automated rules can be leveraged effectively to drive success in digital marketing campaigns.
Day by day automated rules save marketers all over the world. These rules act as virtual assistants, tirelessly monitoring and optimizing advertising campaigns to maximize their effectiveness. However, it is essential to use ad automation rules smartly and efficiently to unlock their true potential.
Earlier we talked about the overall benefits of using automated rules in ad management and how to set them up correctly. In this article, we will look into a set of tips that will empower you to make the most of automated rules.
Shortly about automated rules
Automated rules is a tool designed to help advertisers automate and optimize their ad campaigns. Essentially, you set a specific action that is triggered automatically when the predefined conditions are met.
Isn’t it perfect when the automation technologies execute actions on different advertising platforms, like Facebook or Twitter ads, on your behalf? We all know it is. For example, you may set a rule for Facebook to turn off the ad automatically if your return on ad spend remains below a specific point after 5,000 impressions. And Facebook will.
Automated rules is indeed a cost-effective way to manage campaigns that saves your precious time by taking care of routine tasks and helps you save advertising budget. Read our article on ad management automation to gain a deeper understanding of automated rules, including their core components and setup tips.
Now, let's explore valuable insights into the process of configuring automated rules.
Tip #1: Regular Monitoring and Optimization
Automated rules offer a convenient way to manage your advertising campaigns, but it's crucial to remember that they are not set-and-forget solutions. Regular monitoring and optimization are essential to ensure that your rules continue to perform optimally and your ad campaigns deliver the desired results.
Metrics you monitor may vary depending on your campaign goals, industry, and advertising platforms used. It is important to select metrics that align with your objectives. However, there are important metrics you might keep an eye on, like impressions CTR, conversion rates, CPC, ROAS, ad frequency, CPA, and ROI.
By regularly reviewing these metrics, you can identify any underperforming areas and take corrective action.
When monitoring your automated rules, ask yourself:
- How automated rules you set are impacting your campaign performance?
- Are they achieving the desired outcomes?
- Are they making a positive impact on your key performance indicators?
If you notice any issues, it's important to investigate and make adjustments to the rules as necessary.
In order to enhance the use of automated rules, you might also consider leveraging Logs.
Logs are valuable reports that provide insights into the performance of your rules, allowing you to understand why a particular rule was executed or not.
In general, each log entry includes information such as the timestamp, the actions applied, the metric value that triggered the action, and any encountered errors.
Make sure to regularly review the logs to stay informed about the execution and outcomes of your rules.
As you gather data and insights from your campaigns, you get the chance to identify areas where improvements can be made and modify your rules accordingly. For instance, you can adjust the conditions, actions, or scheduling of your rules based on the observed performance trends.
It’s crucial to stay agile and responsive to the changing needs of your campaign to ensure that your automated rules remain effective.
Tip #2: Only Automate Things You Have Done Manually
There is a fundamental principle to remember: avoid automating tasks that you haven't personally experienced. Automating things you haven't manually executed before can lead to a multitude of potential mistakes.
For instance, when pausing or enabling campaigns after a holiday, it is advisable to handle it manually to gain a comprehensive understanding of any nuances or exceptions associated with the process. By manually reviewing the performance of campaigns following holidays, marketers can identify patterns, assess the impact of seasonality or customer behavior changes, and adjust their strategies accordingly.
At the same time, bid and budget adjustments require a different approach. It is highly recommended to engage in manual bidding at the desired frequency for at least a month before implementing automated rules. This period serves as a valuable testing phase, enabling marketers to gain insights into how different bid adjustments impact campaign performance.
For example, a marketer might start by manually adjusting bids with a 10% increase, only to find that after a month of monitoring, the desired impact is not achieved, or it leads to excessive spending without significant results. Through this manual exploration, they might discover that certain keywords perform better with a 15% bid increase while others require only a 5% adjustment. This discovery highlights the need to create separate automated rules to cater to different keyword groups, optimizing bidding strategies for maximum effectiveness.
By dedicating time to learn and manually adjust campaigns, you can avoid missed opportunities and thus enhance overall performance. This approach allows marketers to gain a deeper understanding of campaign dynamics. It ensures that automated rules are built based on practical experience, leading to more accurate and successful optimizations.
Tip #3: Using Third-Party Services
Third-party services can play a significant role in enhancing the creation and implementation of automated rules. Basically, third-party services are web-based technologies that help you unlock advanced functionality, offer you valuable metrics, and provide additional insights that contribute to increased revenue. As a result, they assist your company in making more income.
AutomatedRules service serves as excellent example of how external technologies can greatly enhance the creation and implementation of rules. With AutomatedRules, marketers get advantage of additional features that are not originally provided by advertising platforms.
For example, using the AutomatedRules tool you can create rules without any limits under the single ad account. And that’s just one of many benefits you get with this platform. Explore all the possibilities of AutomatedRules right now.
Thus, when implemented correctly, third-party services can have a positive impact on your work processes. Therefore, considering this tip is highly recommended for maximizing your operational efficiency.
Tip #4: Implementing Existing Strategies
Now, let's delve into one of the finest illustrations of how third-party services can provide enhanced capabilities. When you engage with AutomatedRules, you have the option to either create a rule from scratch or test the potential of one of the existing strategies provided.
By choosing to use one of the existing strategies within AutomatedRules, you get access to industry-tested solutions that have demonstrated their effectiveness in driving successful advertising campaigns. These strategies serve as valuable templates, offering predefined rules tailored to specific objectives, such as scaling profitable campaigns or turning off ineffective ones.
Simply put, strategies are existing rules that are ready to be used and that have previously demonstrated their effectiveness in the advertising campaigns of professional marketers.
Using strategies is particularly beneficial for those who have uncertainty in rule setup or simply lack time or desire for manual rule creation. Whether you are a beginner seeking guidance or an experienced marketer looking to streamline your workflow, by leveraging these strategies, you can:
- benefit from proven tactics;
- optimize your campaigns with greater confidence;
- achieve more efficient and impactful outcomes;
- leverage the expertise of experienced professionals and leverage their successful approaches in your own advertising campaigns.
Moreover, AutomatedRules' comprehensive library of existing strategies covers a wide range of campaign objectives, including e-commerce, lead generation, and mobile app promotion. Each objective category presents a diverse selection of strategies tailored to specific campaign goals, ensuring that marketers can find a suitable starting point for their rule creation process.
Note that when using existing strategies, it's important to understand that they serve as templates or starting points. They have been developed based on general best practices and have demonstrated effectiveness in various scenarios. However, every business and campaign is unique, and customization is key to unlocking the full potential of this feature.
To customize a strategy:
- thoroughly analyze and understand its components,
- evaluate the conditions, actions, and scheduling options provided by the strategy,
- consider how these elements align with your KPIs,
- identify any aspects that may require adjustment to better suit your campaign's needs.
Next, make modifications based on your analysis. Adapt the conditions to reflect the specific metrics that are most relevant to your campaign's success. Tailor the actions to align with your desired outcomes. Adjust the scheduling options to fit the dynamics of your campaign and the frequency at which you want the rules to be applied.
By customizing the existing strategy, you can create a rule that is more closely aligned with your campaign's unique requirements and objectives. This approach increases the chances of achieving optimal results.
Tip #5: Continuous Learning and Adaptation
The digital advertising landscape is constantly evolving, and staying updated of industry trends and changes is essential for successful use of automated rules. What’ll allow you to keep up with the latest developments and embrace newest strategies is continuous learning and adaptation.
Stay updated with industry blogs, publications, and resources that provide insights into emerging trends, best practices, and case studies related to automated rules. Combine a thorough research to understand how other advertisers are leveraging automated rules effectively.
You can even engage with advertising professionals and join communities or forums where discussions about automated rules take place. Participate in conversations, ask questions, and share your experiences. Networking allows you to learn from others, exchange insights, and discover new approaches to rule implementation.
Moreover, you should regularly review the updates and announcements from the advertising platforms you use. These updates often introduce new features, functionalities, or improvements to the automated rule capabilities. Stay informed about these changes to take advantage of new opportunities and make improvements into your rules accordingly.
In conclusion, when implemented properly, automated rules can greatly increase your return on ad spend. Remember that success lies in paying attention to even the smallest details and combining automated rule management with human oversight for optimal results. Through testing and experimentation, you can uncover which techniques work best for your specific advertising needs.
Don't be afraid to try new strategies or rule configurations. Experiment with different approaches and measure their impact on your campaign performance.